Today, we’re going to walk through everything you’ll learn from Day 1 to Graduation in an MBA in digital marketing in 2025. This guide is like a friendly tour of your whole journey — with simple words, fun vibes, and real insights.
Let’s begin!
Year 1, Semester 1: Welcome to the World of Digital
- Introduction to Digital Marketing
Your first class is all about understanding what digital marketing really is. You’ll learn:
- What is online marketing?
- Why are brands going digital?
- The difference between traditional ads and digital ads.
- Basics of Marketing & Branding
Before becoming a digital pro, you need to know the basics. This subject teaches:
- What is a brand?
- Why do customers buy?
- How to create a marketing plan.
- Website Planning & Creation
Now it’s time to build your online home! In this class, you’ll learn:
- What makes a great website?
- Tools like WordPress
- How to make it user-friendly
- Search Engine Optimization (SEO)
This one’s all about Google! You’ll learn:
- How to make your site show up on search
- Keywords, backlinks, and on-page SEO
- How to write blog posts that rank!
Year 1, Semester 2: Going Deeper into Digital
- Social Media Marketing (SMM)
This is where things get fun! You’ll explore:
- How to run a brand page on Instagram, Facebook, LinkedIn
- Content planning & trends
- Ads on Meta platforms
- Google Ads & Paid Marketing
Want to learn how those ads follow you around online? Here, you will:
- Run ads on Google Search and YouTube
- Learn budgeting and bidding
- Make high-converting campaigns
- Content Marketing
Content is king! You’ll discover:
- How to write catchy blogs
- Make videos that go viral
- Use content to tell brand stories
- Email Marketing & Automation
Learn how emails can do magic:
- Build email lists
- Write engaging newsletters
- Use tools like Mailchimp
Year 2, Semester 3: Getting Real & Practical
- E-commerce & Online Selling
If you love shopping online, this will excite you! You’ll learn:
- How e-commerce stores work
- Running product ads
- Cart optimization tips
- Analytics & Performance Tracking
Time to measure everything:
- Google Analytics basics
- Understanding reports and dashboards
- How to improve performance using data
- Influencer & Affiliate Marketing
Learn the power of people:
- How influencer campaigns work
- Choosing the right influencer
- Affiliate marketing basics
- Digital Tools & AI in Marketing
2025 is all about smart tech. This subject covers:
- ChatGPT for content
- Canva for design
- Automation tools
Year 2, Semester 4: The Final Lap
- Digital Strategy & Campaign Building
Bring it all together:
- Plan full campaigns from start to end
- Create a digital strategy for a real brand
- Combine all channels
- Capstone Project (Live Brand Work)
Now it’s time to show what you’ve learned!
- Work on a real client
- Present your results
- Get feedback from experts
- Placement Preparation & Soft Skills
Get job-ready:
- Resume writing
- Interview tips
- Group discussions
- Internship or Final Placement
You’ll land your first digital job:
- Join a company or agency
- Get mentored
- Kickstart your career
Bonus: Certifications You Get
Along the way, you’ll earn industry-recognized certificates from platforms like:
- Meta
- HubSpot
These certificates make your resume shine!
Why This Course is So Cool
- Hands-on Learning: You won’t just read; you’ll actually DO things
- Real Clients: Some colleges let you work with brands
- Team Projects: Just like real marketing teams!
Where to Learn This Course?
One of the best places to study MBA in digital marketing is Digital Scholar.
Here’s why:
- They teach what’s trending in the industry
- You get agency-style training
- There’s offline and online class flexibility
Name - Digital Scholar
Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai, Tamil Nadu 600084
Phone: 095136 32705