But wait! What will you actually learn in an MBA for digital marketing?
Let’s break it down in a fun and simple way. Just like school has subjects like Math and Science, MBA in digital marketing has cool subjects too. And trust us, these aren’t boring at all!
- Digital Marketing Basics
This is where your journey starts! You’ll learn what digital marketing really is. Think of it like the ABCs of online business. You’ll discover how Google, Facebook, Instagram, and websites help brands reach people.
What you’ll learn:
- What is digital marketing?
- Online vs offline marketing
- Types of digital channels (like websites, emails, and apps)
- Search Engine Optimization (SEO)
Ever wondered how websites show up first on Google? That’s SEO magic! And yes, you’ll learn that magic too.
What you’ll learn:
- How Google search works
- Keywords and how to use them
- Writing blogs that Google loves
- Making websites easy to find
- Social Media Marketing
This one’s a favorite! You’ll learn how to market on Instagram, Facebook, LinkedIn, and more.
What you’ll learn:
- How to create posts that people love
- How ads on social media work
- Planning social media content like a pro
- How influencers help brands grow
- Content Marketing
Words matter! And in 2025, content is still king. You’ll learn how to create stories, blogs, and videos that attract people.
What you’ll learn:
- Writing blogs, emails, and scripts
- Planning content calendars
- Making content for different platforms
- Telling brand stories
- Email Marketing
Yes, people still read emails! You’ll learn how brands talk to customers using fun and smart emails.
What you’ll learn:
- Creating email newsletters
- Writing catchy subject lines
- Using tools like Mailchimp
- Getting more people to click and read
- Paid Ads & Google Ads
Want to learn how brands get seen fast? Paid ads are the way. You’ll learn how Google Ads and social ads work.
What you’ll learn:
- How Google Ads show up
- Running ads on YouTube, Facebook, and Instagram
- Understanding ad budgets
- Checking which ads work best
- Web Design Basics
You don’t need to be a coding expert, but you will learn how to make websites look nice and work well.
What you’ll learn:
- What makes a good website
- User-friendly designs
- Using platforms like WordPress
- Landing page design
- Analytics and Data
Numbers tell stories too! You’ll learn how to read data to understand what’s working and what’s not.
What you’ll learn:
- Google Analytics basics
- Tracking visitors on websites
- Measuring ad performance
- Making data-based decisions
- Marketing Automation & AI Tools ????
In 2025, smart marketers use smart tools. You’ll discover how AI tools like ChatGPT help in marketing.
What you’ll learn:
- Using AI tools to write content
- Automation tools for social media and emails
- Chatbots and customer service tools
- Digital Strategy & Branding
Learn how to think like a brand manager. You’ll build full campaigns from idea to execution.
What you’ll learn:
- Brand storytelling
- Planning marketing strategies
- Positioning and target audience
- Real-world case studies
Bonus: Internship and Live Projects
What’s better than learning? Doing it for real! Good MBA programs give you live projects and internships.
You’ll work with real brands, create campaigns, and maybe even get job offers before graduation.
Final Thoughts
An MBA in digital marketing isn’t just about learning - it’s about becoming a digital pro! You’ll finish your course with skills, confidence, and maybe even a job offer.
If you want to study from the best, check out Digital Scholar.
Name - Digital Scholar
Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai, Tamil Nadu 600084
Phone: 095136 32705